The most famous example of this practice is being applied on the Clubhouse App. Almost every consumer app these days urges you to “Invite Your Friends” upon joining their service. The ubiquity of social media has drives more and more companies to working on adding Social Influence & Relatedness during the Discovery and Onboarding Process. Besides rewards, the sense of empowerment, social influence and relatedness can provide motivation to user. Unlike the Left Brain Core Drives, you don’t motivates user through rewards. Right Brain Core Drives are Intrinsic Motivators, you don’t need a goal or reward to use your creativity, hangout with friends, or feel the suspense of unpredictability - the activity itself is rewarding on its own. That’s why it is important to adds the Right Brain Core Drives. So you will need to continuously reward your users. However, many studies have shown that once you stop offering the motivator (or in this case, rewards) it will decrease user’s motivation. uses logic detail oriented facts rule words and language present and past math and science can comprehend knowing acknowledges order/pattern perception knows object name reality based forms strategies practical safe. Many companies rely on extrinsic motivators to attract and retain their user.
Left right brain app series#
Or it can also providing rewards after the user completing a series of task, such as giving a free products after the fifth purchase.Īdding level can increase user’s sense of ownership, as it will harder to stop using the product with the collected rewards. It can be as small as adding progress bar on profile creation to encourages the user to complete their profile and submitting data, or adding badge and level to drive user purchase. Many companies have add sense of accomplishment in their product. It can also a gradual reward system, that ensure the user to keep using the product daily, hence maintaining user retention. This way, the player hooked as they feel like they are making progress, with one achievement is coming after another. In the games, the sense of accomplishment usually integrated in the games by breaking down the challenges into stages, each with check points, level and badges. The dangling carrot can be a lot of things, it can be adding sense of accomplishment, reward, loss, scarcity and so on. Left Drive Core Drives are extrinsic motivators, you are motivated because you want to obtain something, whether it be a goal, a good, or anything you cannot obtain.įor short, extrinsic motivation is similar with dangling carrot in front of your nose. While the left brain-right brain core drives are not a true brain science, it is an anecdote to create a more effective design, by dividing the logical and emotional drives. In the Gamification & Behavioral Design : Octalysis framework, Yu-kai Chou dividing user drives into two, left brain and right brain. While designing a product, we seek ways to gain user, and most importantly, to make them coming back for more.
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